Thought Leadership

Industry experts share their stories

Content that Catalyzes transformation

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From Commands to Context: The Future of AV Control with MCP

This white paper explores how the Model Context Protocol (MCP) is transforming the AV and smart workplace landscape. For decades, integration relied on rigid APIs, fragile scripts, and costly maintenance. MCP shifts the paradigm to intent-driven orchestration—where systems negotiate context, adapt dynamically, and deliver outcomes rather than simple commands. Drawing from industry expertise and early adoption examples, the paper highlights why MCP is more than a technical milestone: it’s a philosophical reset that enables resilience, agility, and new business models across AV, IT, and workplace ecosystems.

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Julian Philips

AVI-SPL
SVP Global Business Development
USA

Opinion

The AAAI of Enterprise Success

Julian Phillips pairs three narrative lenses with an execution frame for enterprise AI. Datagentism blends real time data with agents for joint decisions. Hyperpersonalism targets experiences to one person. Ultrasensism uses multisensory engagement. AAAI turns story into action with Agilify, Amplify, and Agentify. Examples include Walmart’s pandemic supply chain agility, Salesforce developer gains of 30 to 50 percent, and Microsoft Copilot effects. Moderna pushes Agentify by using AI to design molecules and merging IT and HR. Leaders should move at market speed to avoid the gap of irrelevance.

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Marc Remond

Strategic Pathways
Executive Partner and Founder
Singapore

Opinion

An APAC Persepective

APAC is driving AI in ProAV with strong networks, cloud first compute, and greener data centers. AI enables immersive content, fair hybrid meetings, and automation. Contact centers hit 85 percent self service, hybrids save 30 to 50 percent, energy falls 20 to 40 percent. India’s DPDP Act and IndiaAI funding support governed scale. You should pick partners with proof, compliance, compute, and ROI focus. Upskill, enforce zero retention and end to end encryption, and scale through APAC alliances.

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Bill Fons

CTI
President of AI Initiatives/RVP
USA

Case Study

From Greeting to Gut Check

Bill Fons built an ultra realistic avatar greeter of himself for a low cost experience center, powered by deepfake video, voice cloning, sensors, and automated personalization from calendars and weather. It impressed some visitors, then unsettled others due to the uncanny valley. He pivoted to trust and purpose. He dialed back realism, removed the weather script, and added a brief human prompt before meetings to set the greeting. The guidance for integrators is clear, give AI an unmistakable nonhuman identity, test for emotional impact, and design to support people rather than imitate them. The goal is companions, not clones.

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